You might have noticed that Everything Corporate have been doing a lot of blog posts recently. We’re almost at the end of Sarkemedia’s 30 Day Blogging Challenge!
These past 30 days have been a bit of an educational rollercoaster. I first heard of the blogging challenge when my boss turned round to me and said ‘Gemma, I’ve got a challenge for you’. I was a bit cynical at first. I couldn’t understand how I could write a blog post every day for 30 days when I couldn’t even write 1 a week! It was decided that for the next 7 weeks I would write a blog post Monday-Friday.
I can honestly say that I’ve learned so much. It’s taken a lot of perseverance, but here I am on day 29 reviewing the past few weeks. The challenge has taught me so much about blogging for a small business and the things I’ve learned will stay with me for the rest of my career. It’s given me the confidence to blog and gave me the chance to flex the ‘blogging muscle’ I didn’t even know I had.
Here are 4 key things I’ve learned from the 30 Day Blogging Challenge…
Positive business breakthroughs
Before the blogging challenge began, I just wanted to pretend SEO didn’t exist. It seemed like a rather deep rabbit hole that I couldn’t climb out of. Please tell me that I’m not the only one to have felt like this?
But, I think the most valuable thing about the blogging challenge is that Sarah doesn’t leave you hanging. She talks you through the different steps to optimise your blog post using WordPress’ Yoast (loving the green and amber lights!). As a result, we are seeing more and more people coming to our site, especially from organic search. Organic search is something we really struggled with but all you’ve got to do is look at the graph below and see the steady increase in traffic. And as traffic has increased, so have enquiries!
Vary your blog posts
The 30 Day Blogging Challenge also allowed me a platform to discuss different topics, as well as promote our products and services.
For example, I was able to use my background in linguistics to give insights into marketing e.g.
- The linguist’s guide to marketing
- Simple marketing fundamentals – a linguistic analysis
- Four things I wish I knew before I started out in marketing
I was also able to talk about personal struggles e.g.
- The art of bouncing back
- How to boost your creativity at work
- How to recognise and celebrate your achievements
- Life lessons from a reluctant perfectionist
The blog also allowed me to post educational articles and dive into the promotional products industry:
- The rise of corporate clothing
- Promotional products industry-glossary
- The gift of giving at Christmas
- Digital printing on promotional products
I must admit, when I first started the challenge, I really struggled with trying to come up with new and fresh ideas every single day. And to be honest, I did hit a wall around day 9. But, I kept going. Sarah provides useful resources such as an editorial calendar template to save you a lot of time and headaches. It really allows you to plan in advance and really reflect on where you want your blog to fit in with your business.
Time saving tools
I didn’t even know what an infographic was or how to make them before I started. But, now they are my favourite thing. I love how they allow you to demonstrate your point visually. Take a look at the company webstores infographic I made on day 22:
Throughout the challenge, Sarah recommends useful tools that will help your blog stand out. My favourite of these tools is Canva. If you’re not sure what it is, Canva allows you to create and design graphics. And it’s a life saver. I can’t describe how quick and easy it is to use! Canva allows you to add the personal touch to your blog as well as increase its readability. A picture really does speak a thousand words.
Manage your expectations
We all know that success doesn’t happen overnight. It takes a lot of effort and dedication. It’s a gradual process and it’s important to remember that some blog posts may not do as well as others. Criticism will be a part of the process. Learn what works and what doesn’t. Make sure you listen. Keep pushing through.
Want to see the 30 blog posts I’ve been going on about? Click here!