We all know that social media plays a massive part in any marketing strategy nowadays. People spend an average of over 30 hours per month shopping, watching videos, socialising and sharing online (Google Digital Garage, 2017). Therefore, a social media marketing campaign lets you reach out to new and potential customers whilst building better relationships with your existing customers.
However, competition for business on social media is pretty high. Promotional products can help to boost your social media marketing campaigns. But how?
Promotional products encourage social sharing
Imagine you’re aimlessly scrolling through your Facebook. You notice that one of your friends has shared a picture of a promotional gift they’ve received from their favourite company. Besides, we all like to share images of gifts that make us feel valued and appreciated (BPMA, 2017).
You won’t be the only friend to have seen the promotional product on social media. Therefore, the one post has automatically increased the company’s number of impressions as the friend has become a brand ambassador.
Promotional products are cost effective
Social media marketing is an easy and cost-effective way to connect with different audiences and so are promotional products. But, to be noticed by your customers, you have to offer engaging content or at least an incentive.
Let’s say you’ve decided to run a competition to increase your Twitter following. It’s going to have to be a pretty good prize to get people to share. And, that’s where promotional gifts come in. You could choose to offer a branded goodie bag or hamper.
Different promotional products work to different budgets and purposes. So take the time to consider your ideal customer, the reception you want to attract as well as the potential of your social media marketing campaign.
Promotional products can help you learn more about your target audience
Promotional products allow you to find out what people like and dislike about your brand on social media. Social media is a platform for your customers and potential customers to speak up.
You may learn that someone loves your brand and your promotional products. For example, they might have shared an image with a mention. Or, you may learn that your promotional product isn’t a popular choice. For example, it may not have been shared online or received negative reviews! Even though criticism is a bit hard to swallow, learning more about your target audience’s like and dislikes can help to improve future social media campaigns.
Remember that social media marketing is often a process of trial and error. Each brand and their audience are different. Make sure to char with your promotional products distributor if you’re not sure what gift will make the best impact. It’s our job to help you get the most out of your investment.
Want to make sure you kick off your social media marketing campaign the right way in 2018? Check out our website to see your logo on thousands of different promotional products.